Adwords Management During COVID 19
Adwords management during COVID 19 has to get better. The complacent PPC vendors who squander budgets has to end. They are just making Google richer and their clients poorer.
So what has to change?
- Vendors have to start treating their client’s money with much more care. Every dollar counts at a time where money becomes tight.
- Much more focus needs to shift to niche keywords/phrases.
- PPC vendors have to try and compete away from the competition.
- Managers have to find additional keywords, adgroups and create better advertisements.
Adwords Management Never Stops
Effective managers take pride in the client’s campaign results. It might get a little technical but I used a few charts to explain:
How is This Relevant?
Improved CTR from 5.33% to 7.56% reduced the average click cost from $4.22 to $3.18. It meant that visitor’s numbers went from 568 per month in Oct 2018 to 754 per month in May 2020. By doing Adwords properly, the paid traffic improved by almost 33% without spending extra money.
Many experts say you will lose position if you drive click cost. The opposite happened. Google rewarded the campaign with better number one positions on page one, better top four postiona and a higher percentage overall impression share.
The average click cost was reduced by almost 25%. Top position Page One increased by a whopping 81% from 21% to more than 38%. The only way to achieve such results is to keep working, keep analysing data, and never settling for the status quo.
Competing away from the competition
I know that I sound like a record player. The more space you put between you and your online competition, the better. Strong competition only makes one company happy – Google.
Most clients have limited budgets. Quality management will ensure that Adwords clients shie away from the herd mentality concept. Look at the above client’s competitive position in the charts below.
Auction Insights – What are Your Competitors Doing?
Do not think that everything stays the same. Most of the online competion have fallen back significantly during the last 30 days. Google Adwords Management is not set and forget.
So What Do I offer?
I cannot promise Adwords Management during COVID 19 will deliver more customers. Economic conditions and consumer behaviour are going to be unpredictable.
I can promise more online visitors at lower click cost and better advertising positions.
Call me Today!
I look after: