The debate on the merits of Google Ads vs SEO is an old one. I have studied many articles over the years on this subject. My view on this topic has shifted as more Analytics data and conversion information came to light. The first part of the post looks at the advantages and disadvantages of […]
Google Ads Management
Google Ads Top of First Page Position
Google Ads Top of First Page Position – Pro vs Con Every advertiser is vying for the Google Ads top of first page position. The question is whether this strategy is a good one or not. Management strategies can vary because the objectives for each advertiser may be slightly different. When Does it Make Sense to […]
Professional Google Ads Management
Professional Google Ads Management – 9 Crucial Issues For the purpose of this Professional Google Ads Management post, I am looking at the trade services industry and using a uniquely Australian perspective. The focus is on Google Search only. The information gathered is a combination of personal experience and following posts & using free trails […]
Google Ads History
Google Ads History And The Rise of The Internet Before we look at the Google Ads History, we need context. The first computers built in the 1950s had little functionality. The exchange of data was problematic and slow. The Internet arrives The need for computers to be connected goes back to the 1960s when […]
How Do Google Ads Work?
How Do Google Ads Work? The first question would be – do Google Ads Work well enough for businesses to allocate a substantial amount of advertising dollars to this space. The answer is an emphatic yes. But let us get back to how Google works. Online Advertising At any given day in an area in […]
The Power of Google Ads
The Power of Google Ads For Online Marketing The power of Google Ads is obvious when you examine the facts. Huge increases in online search followed by a strong increase in online advertising spend. Get The Best Online Marketing Tools Available There is a general consensus that online searches are now by far the most […]