The Power of Google Ads For Online Marketing
The power of Google Ads is obvious when you examine the facts. Huge increases in online search followed by a strong increase in online advertising spend.
Get The Best Online Marketing Tools Available
There is a general consensus that online searches are now by far the most important way for home service companies to be found by new customers. Many repeat customers forget who they used the last time, which makes an on-going online presence even more important. You don’t want your valuable customers to move to your competition just because you don’t have online visibility. In a sea of competition, you have to have the best tools available.
Google Ads Ticks All The Boxes
Google’s dominance in Australia’s online searches makes Google Ads advertising the strongest internet marketing tool available. When a visitor is already searching for your range of services/products, it is, in our opinion, the best moment for engagement. Because positions one to four in Google Ads are the first thing you see, this is the crucial area of online advertising.
Once you reach the first page with a popular search, the research of Ignite Visibility shows:
Position 1 Ads CTR – 20.50%
Position 2 Ads CTR – 13.32%
Position 3 Ads CTR – 13.14%
Position 4 Ads CTR – 8.98%
Google Search in Australia – 92% of total online browsing
Mobile + Tablets – 71% of searches
Desktop – 29%
What Does This Mean?
On average, more than 20% of all visitors that type in a popular search like “carpet cleaning” or “pest control” will click on the position one Google Ad which then takes them to the website of the advertiser.
In our experience, it is easier to convert this type of visitor compared to the other positions. Some visitors will start to lose interest by their third or fourth website visit. They will consume less information and phone calls or orders become less likely.
Why You Want a Mobile-friendly Website
Google dominates in Australia over other search engines, like Bing and Yahoo. Most of your competitors will use Google Ads to promote their business. To get ahead you have to compete in this space with smart experienced campaign management and a quality website.
Mobile search volume dictates that without a mobile-friendly website, Google Search online marketing will become a non-starter in the very near future. The power of Google Ads enable Google to make all the rules and changes.
The Case To Use The Power Of Google Ads Has Never Been Stronger
The competition for Home Services in Australia is on the increase. This is most obvious in the online Google Ads space. Increased competition translates into higher auction bidding, leading to higher advertising expenditure. The case for quality professional Google Ads management has never been stronger.
- Lincoln, J.E., ‘Ready to learn how high click-through rates are for specific Google positions in 2017? In this micro-study, we will cover just that and provide some insight’, Ignite Visibility. URL: https://ignitevisibility.com/ctr-google-2017/ [last accessed 28 Sept. 2018]
- Clarke, K., ‘3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence’, Hubsite Builder WordPress Consultants. URL: https://www.hubsitebuilder.com.au/3-sins-that-stop-your-website-getting-found/ [last accessed 28 Sept. 2018]