The Effects of AI on Google Search is a very hot topic.
The effects of AI on Google Search span across a few topics. As most of you know, Google Search covers a few things. Google Search Ads, Youtube, Google Smart Campaigns, Google Display, Google SEO and the Maps/Reviews section for businesses.
At the time of writing this I would say this is keeping me up at night. I am fairly sure that AI from this point on will become increasingly important in many of our jobs and online activity.
In all probability it is going to remove the work, experience and knowledge of Adwords Managers in the not too distant future.
In this article I am giving my own unique insight. In the second part, Japer AI will be allowed to write content on my behalf.
So far it is just me.
So Where are We Now?
AI is coming in a few forms currently. Google Ads is already partly driven by AI but the chips are heavily stacked against advertisers. The open auction system forces/allows advertisers to chase position on page 1 of Google with high bids. Typically some very competitive industries pay between $30 to $50 per click.
Because so much of the advertising on Google is automated, answers/solutions from a human are becoming rare.
Google benefits enormously from this. Looking at complaints at the company, there is almost no personal support when things go awry. The Google Ads Strategists are not really available. Some might say this is a deliberate strategy. They certainly save money and just look at their revenues:
2017 – USD 110.55 billion Strong customer support.
2020 – USD 181. 68 billion Very little customer support.
2021 – USD 256.74 billion Very little customer support.
Google earns around 80% of revenue from Google Ads. The goal of most companies in the world is try to profitable. It is why they plan, agonise, take risks and almost guard the firm as if it is a baby. Google has gone from nowhere (year 2000) to this giant company that has perhaps taken its eye off the ball with poor service.
I remember the demise of Classified Ads, Magazine Ads and the good old Yellow Pages. Looking back the gunshot approach of the YP advertising and the rifle approach of Google, it just made their demise inevitable.
It may be now time that Google will no longer be the almost monopoly online search advertising platform that it has been for the last decade.
So What Comes Next?
The points that I make are speculation but I will try my best. Microsoft owns Chatbot OpenAI whose tool ChatGPT is making huge headlines. AFR is talking about an additional investment by Microsoft of USD 14 billion in this technology. Google is still a few weeks away from releasing their AI platform called Bard.
According to https://youtu.be/fdY3otScGq8 Deutsche Welle clip, there is going to be significant disruption to what is done online. The amount of required computing power and future computing capacity is going to double or even triple. This will be extremely expensive.
AI capacity and ability will only expand. Learning more and more will make content and visual advertising much faster and most likely more accurate.
What Does That Mean?
Only a select few companies will be able to step up. The required investment in new capacity will simply exclude startups. Those with great systems/capability may be bought by the likes of Google or Microsoft.
Online Advertising (remember 80% revenue of Google Search) will still be a key component of whatever the AI platforms choose to do. There will most likely be more effective competition which will break the current Google stranglehold.
Google SEO is in more of a conundrum. The artificial manipulation of DA (domain authority) of websites could become less important or a thing of the past. Writing quality useful content on your website is in my opinion, a way of ensuring that AI may list your website or at the very least give you a citation. It may be that generating large amounts of premium content could be a way of insulating ourselves against the impending changes.
Jasper AI’s Insight into the Topic
The content below was generated in about 1 minute. I refined the topic a little and got this response:
With the rise of Artificial Intelligence (AI) platforms, Google Search Ads are rapidly being replaced by AI-driven solutions. This shift towards AI is due to the fact that such platforms make it easier for marketers and businesses to manage campaigns, target specific audiences, and customize messaging in order to better reach customers.
Google Search Ads have been used for many years now by businesses as a way to advertise their products or services on search results pages. However, due to the ever-changing landscape of search engine algorithms and consumer behavior, this model was becoming inefficient in some aspects. With AI-driven solutions, marketers can now more easily track consumer behaviors and trends, quickly tailor ad campaigns for specific audiences, and create messages tailored to those audiences.
For example, using AI-powered tools such as Google Ads Sensei or Optmyzr’s Smart Bidding can allow advertisers to get insights into what keywords converts best for their ads and optimize bids accordingly. In addition to this, AI can also help advertisers predict how user behavior will change over time so they can adjust their messages accordingly. By utilizing such predictive analytics capabilities offered by AI platforms, advertisers are able to optimize campaigns more effectively while at the same time reducing spending costs associated with manual tracking and optimization tasks.
Another major benefit of utilizing an AI platform is its ability to automate many of the processes related to running a successful ad campaign such as keyword selection and bidding strategies. With these processes automated, advertisers no longer need to manually research keywords or set bids themselves; they simply need to provide preferences around budget caps or targeted audience parameters which are then used by the AI system’s algorithms to determine which keywords would be most effective in achieving desired outcomes from their ads.
Overall, Google Search Ads being replaced by AI platforms provides significant advantages for businesses looking for more efficient ways of advertising their products or services on search engine results pages. Automated processes such as keyword selection and bidding strategies can offer increased efficiency while making it easier for marketers and businesses alike to track consumer behaviors accurately in real time that allows them tailor messaging better suited for each audience segment. Additionally predictive analytics capabilities provided by AI solutions offers marketers an insight into how user behavior may change over time so they can adjust campaigns accordingly which provides further opportunities save money while increasing performance metrics like click-through rate (CTR).
My Conclusion on The Effects of AI on Google Search
The amount of information on the internet is just mind boggling. AI will eventually be a far better platform to get accurate information quickly. How we insure accuracy of the information or bias, is something we will have to figure out.
Website content will be king. I really believe that.
All images were generated by Jasper Art.