Google Ads Management

Using Negative Keywords – Essential Management Tool Using negative keywords is a vital part of professional Google Ads management. Why are Negative Keywords Important? They are keywords used specifically to block invalid or poor searches. To trigger a campaign ad, browsers type a search term into Google. If there is a mismatch between the search […]

Carpet Cleaning Google Ads Case Study My Google Ads Case Study is in the carpet cleaning industry. One of my favourite jobs is to study data. Boring you say? It can set you apart from your competition. Let me say that I have tried every bidding option in Google Ads. My Approach I studied every […]

Website Construction and Google Ads Working Together How are website construction and Google Ads connected? For me, the start of the online marketing process is always the website. Either being part of the website construction or doing a website audit. Poor websites lead to expensive Google Ads click costs. Lead conversions will also lag. You […]

The Leadup to COVID How Did We Get Here?Consumer Behaviour during COVID 19 pandemic is now more than 7 months old. Initially, Australia and most other countries completely underestimated the serious nature of the threat. We followed television footage about the outbreak in Wuhan as if it was a distant outbreak of little consequence. The […]

The debate on the merits of Google Ads vs SEO is an old one. I have studied many articles over the years on this subject. My view on this topic has shifted as more Analytics data and conversion information came to light. The first part of the post looks at the advantages and disadvantages of […]

Google Ads Top of First Page Position – Pro vs Con Every advertiser is vying for the Google Ads top of first page position. The question is whether this strategy is a good one or not. Management strategies can vary because the objectives for each advertiser may be slightly different. When Does it Make Sense to […]