Google Ads Management

The Effects of AI on Google Search is a very hot topic. The effects of AI on Google Search span across a few topics. As most of you know, Google Search covers a few things. Google Search Ads, Youtube, Google Smart Campaigns, Google Display, Google SEO and the Maps/Reviews section for businesses. At the time […]

Top Ten Tips in Google Ads Management These tips are a general starter for those business owners and managers who are trying to come to grips with Google Ads. The complexity of this particular platform has grown considerably over the last decade. There have been changes to market segmentation, ad types, keyword categories, ad extensions, […]

Using Negative Keywords – Essential Management Tool Using negative keywords is a vital part of professional Google Ads management. Why are Negative Keywords Important? They are keywords used specifically to block invalid or poor searches. To trigger a campaign ad, browsers type a search term into Google. If there is a mismatch between the search […]

Carpet Cleaning Google Ads Case Study My Google Ads Case Study is in the carpet cleaning industry. One of my favourite jobs is to study data. Boring you say? It can set you apart from your competition. Let me say that I have tried every bidding option in Google Ads. My Approach I studied every […]

Website Construction and Google Ads Working Together How are website construction and Google Ads connected? For me, the start of the online marketing process is always the website. Either being part of the website construction or doing a website audit. Poor websites lead to expensive Google Ads click costs. Lead conversions will also lag. You […]

The Leadup to COVID How Did We Get Here?Consumer Behaviour during COVID 19 pandemic is now more than 7 months old. Initially, Australia and most other countries completely underestimated the serious nature of the threat. We followed television footage about the outbreak in Wuhan as if it was a distant outbreak of little consequence. The […]